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Channel: Emerald Group Publishing Limited: International Journal of Pharmaceutical and Healthcare Marketing: Table of Contents
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Public health, healthcare innovations and marketing

International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, October 2014.

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Comparative analysis of Medicare discharges following an acute inpatient...

International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 430-444, October 2014. Purpose – The purpose of this study is to conduct a comparative analysis of the Medicare...

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Selling stem cell based biologics and salesforce alignment for the biomedical...

International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 414-429, October 2014. Purpose – The purpose of this paper is to discover best practices for selling stem cell...

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Exploring illness beliefs about diabetes among individuals with type 2 diabetes

International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 392-413, October 2014. Purpose – The purpose of this paper is to explore illness beliefs among adults with type...

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A consumer adoption model for personalized medicine: an exploratory study

International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 371-391, October 2014. Purpose – The purpose of this research is to identify factors linked to the potential...

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Information sources and adoption of vaccine during pandemics

International Journal of Pharmaceutical and Healthcare Marketing, Volume 8, Issue 4, Page 357-370, October 2014. Purpose – The purpose of this paper is to investigate the effects of different...

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